thom browne and the point of beauty

creative direction | styling | editorial design

Photo by Adam Blair-Smith
Talent and Styling Assist by Miia Popovics and Reem Hinedi
What makes modernity meaningful and how do designers preserve beauty from renovation?

Thom Browne, luxury fashion designer, wants to be seen, not heard—which he reveals in a profile published on WWD. He is widely recognized for challenging and modernizing today's uniform while simultaneously being beautifully surreal and demented with the designs. Modern means that architecture turns gray and uniform and heartless. Modern means that everything must look the same to appease cost and effort and time. But what does it take to innovate for mass consumption without losing character and taste?